If you are thinking about selling your home, there are a lot of things to consider and prepare ahead of time. Whether you are using a professional or selling on your own, the following blog posts I wrote should help you understand what to expect.
Seller’s Net Sheet Explained
A seller’s net sheet breaks down all of the debits and credits based on the accepted purchase price for the property. Let’s take a look at the credits first (the…
Home Selling Process Timeline Explained
A lot of the anxiety and stress in the home selling process can come from not knowing what to expect next. In this article, I will break down the timelines…
What to Expect with the Appraisal Process
In my experience buyers and sellers have a huge misconception about the appraisal when purchasing a home. The simplest and best way I can describe the purpose of the appraisal…
What to Expect During a Home Inspection
As a seller, you might be wondering what to expect during a home inspection. It can be a little stressful and nerve racking to think about someone poking around your…
How to Negotiate When Selling Your Home
There is a lot of advice out there for buyers on how to negotiate purchasing a home. I don’t know why anybody would want to do that on their own…
What to Expect When Showing Your Home
A lot of home sellers wonder how to handle showings when their home is on the market for sale. So I am going to tell you exactly what to expect…
Preparing Your Home for Showings
Selling your home can be a very exciting process. Seeing your home online and receiving all of the showing requests really makes you feel good, especially when the photos/videos/etc are…
What’s a Pre-listing Home Inspection?
Getting a pre-listing home inspection is probably my #1 tip for homeowners looking to sell their homes (whether with a professional or on their own). Hire a home inspector to…
What is a Seller’s Disclosure Statement?
The Michigan Seller Disclosure Act requires a home seller to disclose the condition and other information about the property known to the seller through a Seller’s Disclosure Statement. It is not a warranty by…
What is My Home Worth?
When preparing to put their home on the market, every homeowner has one key question on their mind- “What is my home worth?” It’s important to understanding the basics of…

My Marketing Plan
- The Right Price
- Increases the number of showings
- Creates competitive offers
- Shows up in more searches
- Spends less days on market
- Signals the seller is fair and realistic
- Yard Sign
- Advertises to everyone in the neighborhood and driving by
- Only serious buyers call on the yard sign
- Helps the agent advertise for other buyers (this is the honest truth!)
- My Website
- Designed with Search Engine Optimization (SEO) in mind. This helps potential buyers find your home faster.
- Designed to capture buyers that are looking for homes like yours.
- Connected with all of my social media platforms
- Multiple Listing Service (MLS)
- #1 Place to find buyers for your home.
- Thousands of agents are sending listings to buyer clients daily directly from the MLS via automated emails.
- Syndication to Hundreds of Websites
- Realtor.com
- Remax.com (including all the franchise websites like Century 21, Keller Williams, EXP Realty, etc and all of their sub-sites for their agents)
- RickDulai.com (and literally hundreds of agent websites)
- Redfin
- etc
- Social Media Marketing
- Facebook Ads
- Facebook Posts for Organic Reach
- Google Ads
- etc