Thinking About Selling Your Home?

If you are thinking about selling your home, there are a lot of things to consider and prepare ahead of time. Whether you are using a professional or selling on your own, the following blog posts I wrote should help you understand what to expect.

Seller’s Net Sheet Explained

A seller’s net sheet breaks down all of the debits and credits based on the accepted purchase price for the property. Let’s take a look at the credits first (the…

Home Selling Process Timeline Explained

A lot of the anxiety and stress in the home selling process can come from not knowing what to expect next. In this article, I will break down the timelines…

What to Expect with the Appraisal Process

In my experience buyers and sellers have a huge misconception about the appraisal when purchasing a home. The simplest and best way I can describe the purpose of the appraisal…

What to Expect During a Home Inspection

As a seller, you might be wondering what to expect during a home inspection. It can be a little stressful and nerve racking to think about someone poking around your…

What to Expect When Showing Your Home

A lot of home sellers wonder how to handle showings when their home is on the market for sale. So I am going to tell you exactly what to expect…

Preparing Your Home for Showings

Selling your home can be a very exciting process. Seeing your home online and receiving all of the showing requests really makes you feel good, especially when the photos/videos/etc are…

What’s a Pre-listing Home Inspection?

Getting a pre-listing home inspection is probably my #1 tip for homeowners looking to sell their homes (whether with a professional or on their own). Hire a home inspector to…

What is a Seller’s Disclosure Statement?

The Michigan Seller Disclosure Act requires a home seller to disclose the condition and other information about the property known to the seller through a Seller’s Disclosure Statement. It is not a warranty by…

What is My Home Worth?

When preparing to put their home on the market, every homeowner has one key question on their mind- “What is my home worth?” It’s important to understanding the basics of…

My Marketing Plan

  • The Right Price
    • Increases the number of showings
    • Creates competitive offers
    • Shows up in more searches
    • Spends less days on market
    • Signals the seller is fair and realistic
  • Yard Sign
    • Advertises to everyone in the neighborhood and driving by
    • Only serious buyers call on the yard sign
    • Helps the agent advertise for other buyers (this is the honest truth!)
  • My Website
    • Designed with Search Engine Optimization (SEO) in mind. This helps potential buyers find your home faster.
    • Designed to capture buyers that are looking for homes like yours.
    • Connected with all of my social media platforms
  • Multiple Listing Service (MLS)
    • #1 Place to find buyers for your home.
    • Thousands of agents are sending listings to buyer clients daily directly from the MLS via automated emails.
  • Syndication to Hundreds of Websites
    • Realtor.com
    • Remax.com (including all the franchise websites like Century 21, Keller Williams, EXP Realty, etc and all of their sub-sites for their agents)
    • RickDulai.com (and literally hundreds of agent websites)
    • Redfin
    • etc
  • Social Media Marketing
    • Facebook Ads
    • Facebook Posts for Organic Reach
    • Instagram
    • Google Ads
    • Linkedin
    • Twitter
    • etc
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